Elizabeth Lin
Account Manager
RESUME
Education
​B.A, Communications, Advertising Emphasis, Brigham Young University, Provo, UT- April 2014

Global Marketing Study Abroad Spring 2013
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Developed superior analytical and presentation skills by working with teams to research, prepare, and present two global marketing case studies and two economic and cultural analyses on an assigned nation
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Gained rare insights into international marketing by interacting with executives of six Fortune 500 companies, among them Coca-Cola, Wal-Mart, ConocoPhillips, and EBay.
BYU Adlab
Account Manager Oct/2013 - Present
​Simply Mac- Apple Authorized Reseller
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Managing about 5-6 teams to create digital ads including UAP (web), mobile & pre-roll for Simply Mac's Black Friday campaign.
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Meet face-to-face with the client to finalize creative concepts and executions for this campaign.
Account Manager Sep/2013 - Present
​Missionhome.com- Deseret Book
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Managing a team of 25 writers to create Missionhome.com, a website for prospective Latter-day Saint missionaries.
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Mission Home is a great resource for soon-to-be missionaries, for returned missionaries, and for families of those who are currently out in the mission field.
Account Manager / Media Planner Sep/2012 - Jun/2013
AAF Competition- Glidden Paint
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Compiled secondary research for creation of strategic brief
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Created focus group questions & ethnographies
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Plan $10 million dollar budget for Glidden Paint advertising
Account Manager Oct/2012 - Dec/ 2012
UP (Unraveling Pornography) Club
- Managed a team of creative directors for creation of strategic brief
- Assisted in the creative concept to start branding the club and to get them back on their feet
- Compiled secondary research for promotion of the club which resulted in an increase of 78% attendance
Work Experience
Wells Fargo Bank Nov/2011 - Nov/2013
​Teller, Provo, UT
- Achieved success in sales based on ability to identify customer needs and angle approach to best help clients understand benefits of products offered
- Ranked #4 teller in all of Utah County Wells Fargo Company, due to top sales achievement and perfect service record
- Generated additional revenue through skilled sales techniques
Vans Jul/2009 - May/2013
​Sales Associate, Las Vegas, NV & Orem, UT
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Greeted customers upon entrance and handled all cash and credit transactions
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Earned ‘Top Seller’ for four consecutive months
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Maintained knowledge of current sales and store promotions
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Met daily goals and quotas for the entire year and sold $35,000 in products in 2012
Activities / Skills
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American Advertising Federation, member, 2012 - Present
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Efficient in Microsoft Office (Word, Excel, PowerPoint)
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Knowledgeable on creating media flow charts
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Efficient in Adobe Creative Suite- Photoshop and InDesign
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Interests include planning events, cooking, exercising, snowboarding, hiking, Jeremy Lin & peanut butter